How long has it been since Townsen started and how has the response been?
It’s been about a year and it’s really good. We’ve booked orders with with Nordstroms, Saks, and Bloomingdales, and all the majors and sell through has been really good. You can buy it in store at those retailers or online at revolve and shopbop.
How did you start designing?
I started designing clothing after college. I had done a mixture of things, fine art, graphic design, fashion design in Paris and some business classes. I always knew I wanted to work in the fashion industry. I had to review my portfolio with someone for school credit. My friend Sean Woolsey worked at Hurley and knew the women’s designer there ands she offered to review my portfolio. From that point she asked if I wanted an internship after I graduated and it kinda just fell in my lap. Hurley wasn’t really where I wanted to be but that’s just kind of where home was and I started off there. For four years I designed their women’s line while I was there. My friends Amber and Jenny approached me about a new job designing a knit line in LA. My Boss now, called me and one thing led to another and I basically was offered my dream job.
How did you end in the Arts District?
I thought I would never get the job, within two weeks and many phone conversations I had the job. It happened so fast. I had to learn everything from scratch. I had never produced anything in LA, I had never started a company. There’s 20 people at Hurley doing what I do now. My husband Ian’s company, Sew, worked in this building in the Arts District. I need a space and there was one open so I jumped on it. I had to find pattern makers in LA, sewers, cutters, fabric vendors, etc. . Building the first sample line was a huge challenge, lets just say I learned a lot in the first six months…
What do you think is different about designing in Los Angeles than other cities?
Working in downtown LA is always an adventure. Lots of hidden treasures and great people willing to work.