Simple, healthy, high quality food, that’s Sweetgreen. This DC based family of neighborhood eateries is the envy of our LA office, everything we ever want to eat come lunchtime. WoodSmithe was tapped by the guys at sweetgreen to reimagine the current aesthetic of their retail experience and design a new furniture and fixture line. This drinkstation is the first prototype developed for the project, we can’t wait to see this line come to life in the next Sweetgreen store.
Materials: stainless steel, burnt cedar
« Washington D.C. »
Our friends at The Giving Keys have been up to their necks in orders. The brand is doing inspirational work and looked to WoodSmithe to create a home for their product that was equally inspirational. Prior to our coming on board the handmade necklaces were being piled on tabletops and counters with little product visibility and virtually no individual product distinction. By utilizing reclaimed barn wood with a variety of tones, we were able to compliment the varieties of tones offered in the key necklaces. Once we designed the logo, it was etched, and the piece was given the final bit of love with a hand applied finish.
Materials: reclaimed barn wood, aged steel, aged nails, laser etch, hand applied finish
« DTLA »
Recently we designed and produced individual merchandising displays for Baxter of Californias pomade line which come in five distinct hold and finish types. The project was developed in response to a branding dilemna that the product was experiencing at a retail level. The pomades were being stacked one on top of another in stores, consequently losing sight of the Baxter logo and key product information. By setting an individual pomade at an angle the branding visibility dilemna is solved and furher attention is drawn to the Baxter name via the laser etched face. Retailers can make the choice between two base styles, clear red oak or stained black red oak.
Materials: red oak
« DTLA »
We have been good friends with the guys from SEW for several years. We looked to them for language development in the early stages of the WoodSmithe brand ultimately coming up with our slogan TOGETHER WE BUILD. Recently they asked us to produce a sign that would communicate their new brand identity for the entryway of their Arts District office. We met with them to decide the materials and mounting and settled on 11 gauge raw metal with 2 1/2" standoffs. Once the sign was welded we worked to develop a finish that would balance the cleanliness of the SEW logo with the industrial aesthetic of their Arts District office.
« DTLA »
We partnered with Richer Poorer, to re-design their P.O.P. display. Previously, Richer Poorer had made their displays in-house but came to WoodSmithe in hopes of stepping up their game in design, production and function. We set out to design a display that could hold their desired sku count of socks (in this case 72), would be flat packed/ready to ship and would compliment their manly aesthetic. Concepts were presented and RP decided on the design you see here. Socks can be accessed from all 4 sides, it's assembly is a snap and it allows for the socks to be in plain view at retailers.
Materials: baltic birch, powder coated steel, silk screen
« DTLA »
We love it when Levi's XX calls. We've built a great brand partnership with them and know their asthetic well. This time at Sharon Segal's store in Fred Segal Santa Monica we were tasked with accomplishing both Made & Crafted and Levis Vintage looks. The space redesign required new flooring, signature M&C wood walls, a little paint, and some new merchandising products. We created classic Vintage denim racks and clean arauco plywood tables, rough sawn white oak shelving and stacked plywood wall hooks. We completed the one night installation with some hand painted logos and the space transformation was complete.
Materials: arauco plywood, rift sawn white oak, galvanized aged pipe, hand paint, logo paint,
« Fred Segal, Santa Monica, CA »
We found ourselves in 2,000 square feet of white concrete deep in the halls of the Cooper Fashion Building. The crew at Levis XX needed a dual collection showroom that would give each line its necessary design aesthetic while remaining open enough to visually interact with both. Utilizing their well-defined aesthetic best practices we delivered this project in short notice and on time.
Materials: plywood, galvanized tubing, hand paint, logo paint
« Cooper Building, DTLA »
After our first introduction it was clear that WoodSmithe and HCR were a good fit and with a deep love for our community we were excited HCR was setting up shop in the neighborhood. We started by developing a new material palette to enhance their graphic branding platform. We kept the walls and other obstructions to a minimum. The wall facades, furniture, and signage were committed to the same cause. Our goal in designing the Roastery was to expose the whole process of making coffee from it's arrival in the Arts District, to roasting, and finally being served.
Materials: copper, neon, steel, subway tile, rift sawn white oak, maple subway tile
« DTLA »
When approached by Summit Series to create and intimate setting at Squaw Valley's largest resort, we were eager to except the challenge. We quickly developed and designed a material palette that suited the inspiration (Think: 1920s Speak Easy, Narnia, and Thoreau's Walden) and mountain atmosphere of Lake Tahoe. We then constructed and installed a main stage, intimate speak easy, bars, signage, village way finders, custom name tags, canvas flags and room dividers. After a month of hard work, we were honored to join the Summit event of speakers, entertainment, dancing and socializing.
Materials: aged cedar, hand paint, aluminium, concrete, aged steel, UV print, laser etch, canvas
« Squaw Valley, Lake Tahoe »
The first ever P.O.P. piece for Falling Whistles was inspired by their unique desire to reclaim tools of war for tools of peace. We took this desire literally and went digging through LA's vast supply of military surplus stores to discover the perfect sized case to house their whistles. The RPG case worked perfectly in a handpainted finish. We outfitted the interior with the iconic FW Whitewashed wood and added a vintage leather shoulder strap for good measure.
Materials: salvaged RPG case, wood, copper, leather, hand paint
« WoodSmithe HQ, DTLA »
Falling Whistles had a handful of goals when we sat down to talk about creating an object for them. This unit would need to fit the newspaper they had designed as well as accommodate a whistle display and Conflict Free Kit. We took on the project and thought we would add the feature of portability so FW could fully utilize this object with their on-the-go style of grassroots campaigning. The FW briefcase was born.
Materials: wood, steel, digital print, hand paint
« WoodSmithe HQ, DTLA »
"Peace Is The New Frontier" is what the inspiring crew at FW told us when they came to us with this project. They were making a video to communicate this idea and had come to the conclusion that the wagon wheel symbolizing the frontier would be the perfect prop to form the visual foundation for the video. Their in-house crew had begun to construct the basics but they were needing help when we got the call. An amazing piece on its own, it really took form when they showed us the final video seen on the right.
Materials: wood, handpaint
« FW HQ, DTLA »
Visionary Restauranteur and Industrial Designer Joseph Pitruzelli had his hands full when faced with the production of the bar/restaurant portion of the first Wurstküche restaurant. Woodsmithe came in to compliment the design work that had already been done by creating these key visual elements.
Materials: wood, steel, glass, fabric
« DTLA & NYC »
The concept was simple enough: create a wood box big enough to successively lock three artists inside for twelve hours at a time and then filming them to see what they would create. While creating this wooden jail, Nathanael was tapped to be the first artist to create in the space. The Video formed the initial visual element in Native Sons NY Fashion Week Fashion Presentation titled The Track, The Train, The Traveler.
Materials: plywood, pallet wood, salvaged wood, plastic sheeting, tie wire, canvas
« DTLA & NYC »
We were intrigued by the idea of Native Son owner Kyle Fitzgibbons to combine his ultra clean looking menswear with the dirty irregular look of pallet wood for his NY Fashion Presentation. We executed the key visual components of the show which were paired with the first 3D video presentation ever at NY Fashion Week.
Materials: wood, metal, nails, glass
« DTLA, California »
Active Rideshop set out to create a cause-based retail experience in the most prominent location inside of their Santa Monica location. We worked closely with Sew Creative, their marketing agency, who architected the retail marketing initiative, and partnered with four influential Los Angeles nonprofits to create a multidimensional merchandising environment.
Materials: palette wood, laser etch, steel, digital UV
« ACTIVE, SANTA MONICA, CALIFORNIA »